Posts by Naples Homes Center

Naples Home Sales Prices Rising

Naples, Florida—The average sold price for homes and condos rose over $44,000 in September of 2010 as compared to August of this same year. After a steep drop in the statistical average sales prices from July to August, September’s numbers show a trend to the upside, possibly indicating rising prices in months to come. Looking…

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Naples FL Real Estate: Market Trend Report

There has been some talk in the media lately of a double-dip or second housing correction sometime in the future. Even Lee County Property Appraiser, Ken Wilkinson, predicted another round of issues upcoming. Mr. Wilkinson was quoted as saying, “Although most would probably agree that single-family residential values are at or near the bottom, commercial…

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Your Naples Homes Search Begins Here

If you are looking for Naples real estate including Naples homes, condos, rentals, lots or new homes — you are in the right place! As the premier Naples Homes and Real Estate Information Center, White Sands Realty is a leader in the Naples Florida real estate market. Our client reviews are some of the best…

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Naples Real Estate Values on the Rise?

I know, I know, I wouldn’t believe a Realtor either if I didn’t see the statistics for myself. But yes, there are communities in Naples, Florida where home prices have actually increased over the last year. If you listen carefully enough, the statistics are whispering to you that prices may be ready to increase across…

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Showing Your Home to Potential Home Buyers

Your house should always be available for show, even though it may occasionally be inconvenient for you. Let your listing agent put a lock box in a convenient place, to make it easy for other agents to show your home to homebuyers. Otherwise, agents will have to schedule appointments, which is an inconvenience. Most will…

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Open Houses

Open Houses An open house when your property is first placed on the market can be very important, but not for the reasons most homeowners think. Just like with advertising, most visitors to open houses rarely buy the house they come to look at. They may not even know the price of your home when…

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Individual Agent Advertising

Individual Agent Advertising Individual agents may advertise your home for the same reasons as companies do. They usually advertise in classified ads or in specialty magazines featuring houses available for sale. As in other types of advertising, these ads rarely sell your home. Once again, the main goals of advertising are to accumulate homebuyers as…

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The Purpose of Advertising in General

Every home seller likes to be assured that their listing agent or the real estate company will run ads featuring their home. Newspaper ads could be large display ads with lots of listings or small classified ads featuring just your property. Ads may also appear in local real estate magazines and, most importantly, on the Internet.…

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Office Flyers

Your real estate agent will undoubtedly prepare flyers (print, online or both) about your property so that prospective home buyers can be informed about the attractive features of your house. These flyers (or similar ones) should also be sent or hand-delivered to all the local real estate offices, too. Since real estate agents get these…

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Broker Previews and Culinary Delights

Broker preview or broker open house is very similar to an office preview, except it is open to all the members of the local multiple listing service. It usually occurs within the first week your house is placed on the market, just after the office preview. However, there are lots of new listings to choose…

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Office Preview

An real estate office preview is a great way to hit the ground running. Realtors get a chance to preview your home and learn about the home’s best features before bringing by potential buyers. The goal is more showings, and if you’re fortunate, a quick sale of your home. If your listing agent belongs to…

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Flyers and a Brochure Box

Your agent should prepare a flyer that displays a photo and provides details about your house. There should also be a phone number so buyers can contact your agent to get additional information. The flyers should be displayed in a prominent location in your home and sometimes in a brochure box attached to the “for…

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The “For Sale” Sign

It seems fairly obvious that when you put your house up for sale that your agent will put a “for sale” sign in the front yard. The sign will identify the agent’s company, the agent, and have a phone number so prospective buyers can call and get information. Some communities do not allow signs at…

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The “Real” Role of a Listing Agent

The Listing Agent & Marketing Your Home The “Real” Role of a Listing Agent When you bought your home, you probably used the services of a real estate agent. You found that agent through a referral from a friend or family member or perhaps online where over 80% of home buyers begin their search for…

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How and When Listing Commissions are Earned

Your listing contract specifies a listing price. Your Realtors job is to bring a “ready, willing and able” buyer to present an offer. If you reach agreement with the buyer, then the agent has done his job and earned the commission. Once the sale has closed, the real estate broker gets paid from the proceeds…

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Multiple Listing Service or MLS

MLS or Multiple Listing Service, like our local MLS of Naples or Sunshinemls, are online listing databases that allow Realtor members to efficiently market real estate to other agents. The MLS includes all the information on each listing including the commission rate offered to cooperating brokers. Much of this information is proprietary and real estate…

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Real Estate Commission

A commission for real estate is typically paid by the seller at the closing of the transaction. The exact amount is stipulated in the listing agreement between the seller and the listing brokerage. Usually, the payment of a commission to the brokerage is contingent upon finding a satisfactory buyer who is ready, willing and able…

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