Selling A Home in Naples Florida

Home Selling Articles and Advice

If you are thinking of selling your home in Naples, Florida, chances are you’re caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures.   Remember, I am here to help you with any of your needs. Call White Sands Realty today to speak to a real estate listing expert!

Getting Your House Ready to Sell

* Introduction: Emotion vs. Reason
* De-Personalizing the House
* Removing Clutter, Though You May Not Think of it as Clutter
* Fixing Up the House Interior
* Fixing up Outside the House

Want to Start Off With a High Sales Price?  Beware!

* Meeting with Real Estate Professionals
* Which Real Estate Professional Do You Choose?
* What Happens Behind the Scenes
* Dropping Your Price…Too Late?

Types of Listing Contracts

* Open Listings
* One-Time Show
* Exclusive Agency Listings
* Exclusive Right to Sell

Details of a Listing Contract

* Price and Terms of Sale
* Lockbox – Yes or No?
* Real Estate Commission
* Multiple Listing Service
* Agency Duties of a Listing Agent
* Resolution of Disputes

Listing Commissions and Related Issues

* Is the Commission Negotiable?
* How and When the Commission is Earned
* “Hot” Market Under-Pricing Strategy – Commission Issues

The Listing Agent & Marketing Your Home

* The “Real” Role of a Listing Agent
* Preliminary Marketing – the “For Sale” Sign
* Preliminary Marketing – Flyers and the Brochure Box

The Listing Agent – Marketing Your House to Other Agents

* The Multiple Listing Service
* Office Preview
* Broker Previews and Culinary Delights
* Office Flyers
* Marketing Sessions

The Listing Agent – Marketing Your House to Homebuyers

* The Purpose of Advertising in General
* Real Estate Company Advertising
* Individual Agent Advertising
* Neighborhood Announcements
* Open Houses

Showing Your House to Home Buyers

* Convenience and Availability
* Why You Should Not Be Home
* Lighting, Fragrances, Pet Control and More
* Keeping the House Tidy and Neat

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